Influencer & Social Media Coordinator

Opposite Lock Africa

 

About Opposite Lock

Opposite Lock is a trusted name in the automotive accessories industry, known for delivering high-quality products and solutions to 4WD enthusiasts and resellers. With a strong presence in the market, Opposite Lock is focused on driving growth through innovative marketing, digital performance, and a consistent brand experience across all touchpoints.

 

Mission

The Influencer & Social Media Coordinator owns every influencer and sponsorship relationship Opposite Lock has; from intake to agreement to delivery to enforcement and owns the organic social channels where that content lives, with success measured on the value delivered per sponsored rand.

 

Purpose of the Role

Opposite Lock has invested significant product value into influencer and sponsorship relationships. The Influencer & Social Media Coordinator is responsible for ensuring those investments are structured, tracked, delivered against and measured.

The role exists to bring ownership, accountability and reporting to all influencer partnerships while simultaneously managing the organic social media channels that distribute and amplify the content generated through those relationships.

This role protects and grows the value of influencer investments by ensuring every partnership is governed by clear deliverables, written agreements and performance tracking.

 

Key Responsibilities

 

1. Influencer & Sponsorship Management

Relationship Ownership

• Act as the single point of contact for all influencer and sponsorship relationships.
• Manage existing partners, sponsorship recipients and future creator relationships.
• Take ownership of all inbound influencer and sponsorship enquiries.
• Build and maintain positive, professional relationships with creators and partners.

Intake & Qualification

• Manage the influencer sponsorship intake process.
• Assess partnership requests against predefined qualification criteria.
• Recommend approval, amendment or decline of opportunities.
• Ensure timely and professional communication with applicants.

Agreements & Governance

• Implement and manage deliverable-based agreements.
• Define content expectations, timelines, usage rights and sponsorship value.
• Ensure all relationships operate under documented agreements.
• Maintain records of all active sponsorship arrangements.

Deliverable Tracking & Enforcement

• Maintain the influencer deliverables ledger.
• Track commitments against actual delivery.
• Follow up on outstanding obligations.
• Ensure sponsored content is delivered according to agreed terms.
• Resolve underperformance professionally while preserving creator relationships.

Influencer Scouting & Recruitment

• Identify and recruit creators aligned with the brand and audience.
• Evaluate relevance, authenticity and content quality over follower counts.
• Build a pipeline of prospective creators across key product categories and audience segments.

 

2. Organic Social Media Management

Channel Management

Own the day-to-day management of:

• Instagram
• LinkedIn
• Facebook
• TikTok
• YouTube

Responsibilities include:

• Scheduling and publishing content.
• Channel administration.
• Platform best practices.
• First-line audience engagement.

Community Management

• Monitor comments, messages and community conversations.
• Respond within agreed service standards.
• Escalate customer service issues where required.
• Build positive engagement with the audience.

Customer Content & Community Programmes

• Source and curate customer-generated content.
• Manage initiatives such as Rig of the Month.
• Incorporate customer content into the content calendar.
• Grow audience participation and community advocacy.

Performance Feedback

• Monitor content performance.
• Provide insights to the Marketing team.
• Identify content trends and creator opportunities.
• Recommend improvements based on audience response.

 

3. Reporting & Accountability

Monthly Reporting

Produce a monthly scorecard covering:

• Active influencer relationships.
• Deliverables agreed versus delivered.
• Value generated per sponsored rand.
• Influencer pipeline status.
• Channel performance.
• Community engagement metrics.
• Customer content utilisation.

Performance Analysis

• Measure influencer content effectiveness.
• Track traffic and engagement generated by creator content.
• Support assessment of sales impact on featured product lines.
• Ensure leadership has clear visibility of sponsorship value.

The role is responsible for publishing, relationship management, enforcement and reporting—not content creation.

 

Ideal Candidate Profile

We are looking for someone who is:

• Persuasive, personable and relationship-driven.
• Assertive enough to enforce agreements professionally.
• Highly organised and process-oriented.
• Comfortable managing multiple stakeholders simultaneously.
• Analytical and able to translate activity into measurable value.
• Passionate about social media, digital communities and creator culture.
• Familiar with the 4×4, overlanding and outdoor lifestyle market.

The ideal candidate can build strong relationships while confidently holding people accountable to agreed deliverables.

 

Required Experience

Essential

• 6–8 years’ experience managing social media channels.
• Minimum 2 years managing influencer, sponsorship or creator relationships.
• Experience working for a product-based business or retail brand.
• Demonstrated experience enforcing deliverables and managing stakeholder expectations.
• Strong understanding of Social Media Platforms.
• Proven reporting and performance tracking capability.

 

Advantageous

• Experience within automotive, outdoor, adventure or lifestyle brands.
• Existing relationships within the South African creator ecosystem.
• Understanding of influencer contracts and sponsorship agreements.

 

Qualifications

Preferred:

• Diploma or Degree in Marketing, Communications, Public Relations, Digital Media or a related field.

Relevant experience may be considered in place of formal qualifications.

 

Your adventure starts here!

If you’re ready to embark on a rewarding career journey, we want to hear from you! Don’t miss this opportunity to be part of a passionate and innovative team.

Submit your CV today to cv@offroadtalent.co.za and take the first step toward an exciting future with us!