PPC Manager (Eastvaal Motor Group)

PPC Manager

 

Eastvaal Motor Group

Eastvaal Motors was founded in 1968 and has grown substantially from being predominantly a Ford franchise group to a multi franchise group. The company was listed on the Johannesburg Stock Exchange until 2004. At Eastvaal, we strive to be the best Motor Dealer Group in our area of responsibility by delivering excellent service in new and used car sales and aftersales service. We currently have 28 brands within the 12 dealerships and are continuing to expand our footprint, brands and products. We employ 550 staff members within our dealer network and head office which are in the Mpumalanga and the Northwest Provinces. We strive to build strong relationships with all the stakeholders in our business, including customers, manufacturers, financial institutions, suppliers and staff, through integrity and trust and making them part of the Eastvaal family.

 

 

Job Overview:

 

Eastvaal Motor Group is seeking an experienced PPC Manager to take full ownership of paid search across our multi-brand dealership network. This role is built for a specialist — someone who lives in Google Ads, understands the automotive buyer journey, and can drive measurable improvements in cost per lead, conversion rate, and marketing-attributed revenue across a large, complex account structure.

You will manage paid search campaigns across all dealership brands and regions, own conversion tracking and attribution from the ground up, and work directly with the Digital Marketing Manager to ensure every rand of search budget is allocated for maximum commercial impact.

 

 

Duties & Responsibilities:

 

Campaign Management

• Plan, build, launch, and continuously optimise Google Ads campaigns across Search, Display, Performance Max, and YouTube
• Manage budgets strategically across brands, dealerships, and regions — aligned to inventory priorities, OEM requirements, and sales targets
• Own keyword strategy, match type management, negative keyword maintenance, and search term analysis
• Conduct structured A/B testing across ad copy, landing pages, bidding strategies, and audience signals
• Monitor account performance daily and adjust bids, budgets, and targeting in real time to protect CPL and ROAS targets
• Manage Vehicle Listing Ads (VLAs) and automotive inventory feed campaigns where applicable

 

Audience Strategy & Remarketing

• Build and manage Google Ads audience lists including website visitors, customer match, and in-market automotive segments
• Architect remarketing campaigns across Search and Display to re-engage high-intent audiences throughout the buying cycle
• Use audience layering and bid adjustments to prioritise spend on the highest-value segments
• Collaborate with the Paid Social Specialist to ensure consistent audience strategy across search and social channels

 

Conversion Tracking & Attribution

• Own end-to-end conversion tracking setup and maintenance — Google Tag Manager, GA4 event configuration, and Google Ads conversion actions
• Ensure accurate attribution across the lead funnel from paid search click through to dealership enquiry and CRM entry
• Work closely with the web development team to ensure tracking is implemented correctly across all landing pages and vehicle detail pages
• Build and maintain attribution models that connect search spend to actual vehicle sales outcomes
• Identify and resolve tracking gaps or discrepancies immediately to maintain data integrity

 

Reporting & Insights

• Produce weekly and monthly PPC performance reports covering spend, impressions, clicks, CPL, conversion rate, and ROAS
• Build and maintain live dashboards for paid search performance across brands and regions
• Translate performance data into clear recommendations for budget reallocation and campaign strategy
• Benchmark account performance against automotive industry standards and flag underperformance early

 

OEM & Agency Coordination

• Manage OEM co-op search campaigns and ensure all manufacturer requirements are met
• Oversee agency-managed search accounts where applicable and hold them to performance standards
• Stay current with Google Ads platform updates, beta features, and automotive-specific advertising products

 

Key Performance Indicators

• Cost per Lead (CPL) by brand, dealership, and campaign
• Lead volume and quality from paid search channels
• Return on Ad Spend (ROAS) across all search campaigns
• Conversion rate from click to lead across all landing pages
• Conversion tracking accuracy and coverage across all accounts
• Quality Score maintenance across keyword portfolios
• Wasted spend reduction as a percentage of total budget
• Campaign launch-to-live turnaround time

 

 

Desired Experience & Qualification:

 

 

Interested?